I was surprised when I went to the local Big R farm and ranch supply to find a new sign reading North 40 Outfitters graced the front of the building.

At first I thought they had gone out of business but was happy to hear they just changed the name to eliminate online confusion with other Big R-branded companies across the U.S.

Rest assured that while the name has changed the merchandise and friendly staff are still the same.

North 40 Outfitters

477181 US-95

Ponderay, ID 83852

Phone:(208) 255-5757

Hours: Open 7:00 am – 7:00 pm

Across from Walmart and next to Home Depot